Gaskill Strategies loves BRIDGES, USA.
BRIDGES is a
non-profit organization based
in Memphis, Tennessee that touches the lives of more than
15,000 individuals each year through experiential learning and leadership
training. The mission of BRIDGES is to build a community of leaders to advance
racial, economic, educational, and environmental justice. Through its various
programs, BRIDGES seeks to develop and utilize the leadership potential of all
its participants, who include teenagers and adults from diverse cultural
backgrounds. By bridging gaps that exist due to racism,
discrimination, and naiveté, BRIDGES hopes to foster a
community of leaders to build relationships among program participants and
across the entire city of Memphis.
We not only respect BRIDGES’ mission, but also how the
organization chooses to implement the mission.
Additionally, we are impressed
at how the physical space of BRIDGES represents the mission. The spectacular
building that houses BRIDGES’ community programs also functions as the
organization’s ultimate communication technology. This structure speaks to the
surrounding community and deliberately communicates the organization’s mission
and values. According to BRIDGES President Jim Boyd, “there were several
principles that guided the design
of the building. We wanted a building that said we love
kids, that we care about the neighborhood and the natural world, and that
taught and surprised”
In line with the vision of environmental sustainability, the
BRIDGES Center is the city’s first green commercial building. However the space
goes far beyond what one might envision a green building to be. The BRIDGES
Center sits in the shadow of the Hernando-DeSoto Bridge in downtown Memphis and
echoes that symbolism through its exquisite architecture. It is one of the
newest buildings in the downtown area, yet it was intentionally built in such a
way that it does not overpower the surrounding neighborhood. The center is
purposefully no taller than the highest building in the area, the local church,
to drive home the message that BRIDGES has no intention of taking over or
dictating policy for the community; on the contrary, BRIDGES strives to serve
as an equal partner with local residents and organizations.
The meaning behind the BRIDGES Center extends to the inside
of the building as well. Plentiful windows allow natural light to flood all of
the interior spaces. This symbolizes the organization’s mission to bring the
outside in and operate in tandem with nature. It also serves to motivate and
inspire the employees and program participants therein. The center’s conference
room table—shaped like an oval so that no one is ever at the head—is a
one-of-a-kind piece composed of different color sustainable woods brought together
to enhance one another’s natural beauty. The open floor plan and interior glass
walls support an atmosphere of teamwork, camaraderie, and positive internal
communication.
For these reasons and more we are proud to call BRIDGES a
client.